Goentepreneur

There is very little doubt  that   social media is the future of customer service . Facebook,  WhatsApp , Instagram and  Twitter  have 1.5 billion, 1 billion, 400 million and 300 million users respectively. Facebook, being the most popular social network, has 70% active users who log on  to it on  a daily basis, of which 43% do  so  several times a day. Likewise, 59% of  Ins tagram users and 38% of Twitter users log on daily. According to Facebook founder  Mark Zuckerberg,  the average Facebook   user spends  about 40 minutes per day on Facebook.   Social media is certainly the future of customer service because  a lot of  customers spend most of their  time  on social media networks. Millions of people  voice  their issues, complaints, complements and inquiries  on  social media. This has forced companies to not only listen but also respond. It is estimated ...

Today,   social media sites such as Facebook and Twitter are not just mediums for marketing and advertising. They have evolved to play a critical role in managing customer service   for organizations . BSNL , a public sector telecom player, has quickly realized the importance of addressing customer issues through social media platforms. For BSNL ,   s ocial   m edia presents   a   unique opportunity to reach out to a new generation of customers who are tech savvy and who have very high expectations from brands. For BSNL ,  it presents an unique opportunity to reach out to a new generation of   tech-savvy customers with high   expectations from brands. Facebook and Twitter   have   been successfully utilized by BSNL to touch base with   its   customers and address their pain areas to generate positive word of mouth. BSNL has been right on the mark   in   boarding the  ...

BSNL would be the first telecom operator in the world to provide 100GB storage space to its broadband customers. This was tweeted by its CMD Mr. Anupam Shrivastava and would be an industry precedent for the telecom PSU. This service has been provided in partnership with Datamail provider Data Xgen. The best part is the BSNL Email service will be available in 8 Indian languages at the beginning. Customers can create their Email ID’s in Hindi, Gujarati, Urdu, Punjabi, Tamil, Telegu, Bengali and Marathi. This Email feature would be bundled by BSNL with the BBG Combo ULD 680 and BBG Combo ULD 950 plans. At present BSNL offers 1GB storage space to its BroadBand customers. The mail service will also come with voice-based social media service DataRadio which allows its user to send voice message to the subscribers or follower of their DataRadio channels. The icing on the cake is the other irresistible freebies provided by BSNL with their landlines i.e. unlimited calling f...