Catching the Social Media Wave

Today, social media sites such as Facebook and Twitter are not just mediums for marketing and advertising. They have evolved to play a critical role in managing customer service for organizations.



BSNL, a public sector telecom player, has quickly realized the importance of addressing customer issues through social media platforms.

For BSNL, social media presents a unique opportunity to reach out to a new generation of customers who are tech savvy and who have very high expectations from brands.


For BSNL, it presents an unique opportunity to reach out to a new generation of tech-savvy customers with high expectations from brands. Facebook and Twitter have been successfully utilized by BSNL to touch base with its customers and address their pain areas to generate positive word of mouth.


BSNL has been right on the mark in boarding the social media medium which is reflected through the good number of appreciative tweets and comments.

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