Apple plans to sell refurbish iPhone in India

Apple is becoming fastest up-coming brand in India, sales has shown incredible escalation in past years, this growth has gained Tim Cook's(Apple CEO) interest in India's Smartphone Market. Hence, he looks upon India as ideal marketplace for Apple's potential growth in Smartphone sector.


Refurbish iPhone includes current models which are often returned by the customer. These defected iPhone are then sent to the factory, where they are repaired. Testing is done to certify its condition. New IMEI number and warranty is also provided to these iPhone, hence these phones are launched in the markets with a new identity.

Selling refurbish iPhone in India can turn into a success because Indian smartphone buyers are interested in buying iPhone with such a discounted price.

In India, average selling price of the smartphone comes in the range of 15k-30k. Selling refurbished phone under this margin can work perfectly for Apple. Most of the people in India desires to own an apple iPhone, but die to high cost very few are able to afford it. If Apple is able to sell their refurbish iPhone under this range then, this step can become a huge success. With brand value that Apple has, it can easily grab 40% of smartphone market under this margin.


There is a high odds against Apple that Government of India may not allow Apple to sell their refurbish phone in India, PM Modi's vision is "MakeInIndia", selling refurbish phones in India rather then making iPhone manufacturing plants in India is completely not in favor of BJP Government's policy. Plus, these old phone will going to generate lots of e-waste in India.

BJP Government may also face strong lobby from rival brands against Apple, since this is against "MakeInIndia", rival lobby may try to convince PM Modi to reject TIM COOK plans.



TIM Cook hopes to get fair hearing and government allowing Apple to sell refurbish phone in India.



Thanks for Reading


Comments

  1. Unknown25 May 2016 at 22:56

    follow me on Twitter https://twitter.com/mukeshmore834
    TY

    ReplyDelete

Post a Comment

Popular posts from this blog

Catching the Social Media Wave

Image
Today,   social media sites such as Facebook and Twitter are not just mediums for marketing and advertising. They have evolved to play a critical role in managing customer service   for organizations . BSNL , a public sector telecom player, has quickly realized the importance of addressing customer issues through social media platforms. For BSNL ,   s ocial   m edia presents   a   unique opportunity to reach out to a new generation of customers who are tech savvy and who have very high expectations from brands. For BSNL ,  it presents an unique opportunity to reach out to a new generation of   tech-savvy customers with high   expectations from brands. Facebook and Twitter   have   been successfully utilized by BSNL to touch base with   its   customers and address their pain areas to generate positive word of mouth. BSNL has been right on the mark   in   boarding the   s ocial   m edia medium which is reflected through the good number of apprecia
Read more

10 Awesome Reasons to Start a Business

Image
Most of the people desires to start their own business, but in reality only few actually starts.  Here are 10 awesome reasons why you should start your own business too. 1. Select Work that matters to you ·   Starting your own business will give you freedom of selecting those projects that you always wanted to do. ·   You can accomplish your dreams by working on project that appeal to you.                                    ·   You enjoy your work even when you are working hard for day and night to achieve your goals.   ·   As an entrepreneur, you will learn what kind of work you enjoy.  2. You make more money ·   As an employee, you can earn only limited amount of money. There is an upper cap to amount that you can earn. ·    An entrepreneur who starts his own business is not bound to these upper caps of salary, you can redefine amount that you can earn.  3. Job security ·  Some people may say that working in a office job in the
Read more

BSNL logs into Social Media for Customer Service

Image
These days it is impossible to avoid social media and its potential as a platform to provide customer services.  BSNL has created quite a buzz by using Twitter to address customer grievances. By using Twitter,  BSNL  has been able to respond faster to customer complaints thereby enabling it to quickly resolve their issues. This strategy definitely seems to be working for BSNL as reflected by the numerous positive tweets and appreciation by customers.
Read more